Why understanding trends in publishing and book sales matters to school libraries.
A few weeks ago I wrote a post titled “The Post Digital Library: Toward the Hybrid Library” that was aimed at challenging the assumption that print is becoming increasingly irrelevant in an increasingly connected world. I would like to take this idea a little further to dig deeper into the data that underpinned this initial post. I fully recognise that the moment this post is published that the data will be outdated however the big idea is that we need to beware of our assumptions when making decisions about the future of our libraries. Up until this point, this is data that has not been brought into discussions about the role of the library in the school setting. This is a profound oversight that we can begin correcting now. While much of the data I present is based on the Nielson Bookscan research the initial prompt to find data about book sales came through information feeds I follow from a broad range of sources in the publishing sector that seemed to be indicating that the digital revolution has not changed publishing in the way we may have expected a decade ago. The more I read, the more I came to realise that the digital and print information landscape is far more nuanced than I imagined. This spurred me into searching more deeply to find definitive information to determine if the general impressions I was detecting were in fact real. The Nielson research I present therefore represents a concise summary of the trends in publishing and book sales that I have noticed both in my own experience within our own school library and within reports from around the world.
One important caveat is that to extrapolate the data I present too far would also be in error. I hope to simply present the numbers as published from a range of sources to challenge the assumptions we may have and cause us to reconsider our understandings about the role of the library. There are endless methodological issues, causal factors and compounding elements that account for the details of the data I present however it is not my intention to critique the data, simply to present it. If you find some of the data particularly interesting, the links provided will give you the opportunity to dig a little deeper. This post will also deliberately steer away from a discussion of the nostalgic features of print that these conversations will often include because, while I could write much about this (see my post on books as concept manipulatives), in management discussions where budgets are on the line and big decisions about the development of the school library are being made, appealing to emotional arguments can (rightly or wrongly) undermine the credibility of a proposal for further investment in the library.
My hope is that you will find this data reassuring but also challenging and inspiring. By presenting data that makes us stop and think for a moment, I hope that this post will stimulate a vibrant discussion about the role of the library in schools. Let’s begin.