Everything the school library does is in the service of student learning. Learning is change. For the most part, we are not consciously aware of all the changes that occur in our brain and body when we are learning. We can often describe observable aspects of learning such as an improvements in our accuracy in kicking a ball through the goal posts, the ability to solve a challenging math problem, a new way to fold the worlds best ever paper plane, or a new historical insight but the neurological and physiological changes in our bodies are hidden. These new skills or new knowledge may indicate that learning has occurred however they are far from providing a complete understanding of the change that has taken place. This is where understanding the embodied mind can lead us to a more holistic view of learning. Learning that we can directly observe, test or that we are conscious of is only the very tip of the iceberg. Learning is a process that involves the entire body in a complex system of interdependent subsystems. The brain is a dominant arbiter in the learning process however the brain only functions within the context of the body – as Guy Claxton explains, the “brain and the body function as a single unit” (Claxton, 2015 p 89). Continue reading The embodied library : learning to read
Social media and new digital channels ensure that our connected world is always evolving. Branding in the commercial environment is no longer about projecting a message to an audience, it is about connections between people. This is where the traditionally commercial role of branding and the role of libraries converge. Libraries are still about books, knowledge and ideas but both the format, the medium and the modes libraries work across have expanded exponentially. Embedded in this expansion are the ways in which the library connects with people and more importantly, the ways the library connects people-to-people, ideas-to-ideas, needs-to-needs. Advertising agencies are no longer isolated in silos working to a brief provided by a company CEO, they are getting into the shoes of a company and into the shoes of the customers, connecting networking, working across platforms, focusing their message, and co-creating with their clients.
This is where libraries have always been and where they are ideally placed to meet the needs of patrons in a connected world. For libraries, branding is an important piece to this puzzle and is an often neglected one. Branding a library is not about projecting a new modern face and it is not about sending the right message. The message is what libraries do. In this context, branding is about making connections between what people do and what libraries do. Libraries do things in society that no other organisation or system does. Libraries offer an experience, a collaborative space, an inspiration, and a story that no other physical or virtual space offers. Leveraging branding and marketing strategies offers useful insights into how libraries can make more authentic and meaningful connections within the community.
Some lessons from the world of marketing
Continue reading Rebranding libraries 2 : in with new, in with the old.
There are two fields of study that I would like to bring together to create a deep but accessible framework to examine the impact of the environment on student learning. Of particular interest to me is the impact of the presence books on learning in combination with other technologies however this framework could be applied to many other aspects of the learning environment.
- The Embodied Mind.
Continue reading Proxemics and The Embodied Mind: The hidden dimension of learning.
Why understanding trends in publishing and book sales matters to school libraries.
A few weeks ago I wrote a post titled “The Post Digital Library: Toward the Hybrid Library” that was aimed at challenging the assumption that print is becoming increasingly irrelevant in an increasingly connected world. I would like to take this idea a little further to dig deeper into the data that underpinned this initial post. I fully recognise that the moment this post is published that the data will be outdated however the big idea is that we need to beware of our assumptions when making decisions about the future of our libraries. Up until this point, this is data that has not been brought into discussions about the role of the library in the school setting. This is a profound oversight that we can begin correcting now. While much of the data I present is based on the Nielson Bookscan research the initial prompt to find data about book sales came through information feeds I follow from a broad range of sources in the publishing sector that seemed to be indicating that the digital revolution has not changed publishing in the way we may have expected a decade ago. The more I read, the more I came to realise that the digital and print information landscape is far more nuanced than I imagined. This spurred me into searching more deeply to find definitive information to determine if the general impressions I was detecting were in fact real. The Nielson research I present therefore represents a concise summary of the trends in publishing and book sales that I have noticed both in my own experience within our own school library and within reports from around the world.
One important caveat is that to extrapolate the data I present too far would also be in error. I hope to simply present the numbers as published from a range of sources to challenge the assumptions we may have and cause us to reconsider our understandings about the role of the library. There are endless methodological issues, causal factors and compounding elements that account for the details of the data I present however it is not my intention to critique the data, simply to present it. If you find some of the data particularly interesting, the links provided will give you the opportunity to dig a little deeper. This post will also deliberately steer away from a discussion of the nostalgic features of print that these conversations will often include because, while I could write much about this (see my post on books as concept manipulatives), in management discussions where budgets are on the line and big decisions about the development of the school library are being made, appealing to emotional arguments can (rightly or wrongly) undermine the credibility of a proposal for further investment in the library.
My hope is that you will find this data reassuring but also challenging and inspiring. By presenting data that makes us stop and think for a moment, I hope that this post will stimulate a vibrant discussion about the role of the library in schools. Let’s begin.
Continue reading Future libraries : what publishing trends and book sales tell us about the future of libraries
The role of technology requires some deep theoretical underpinnings to guide our thinking.
Participatory Culture (Henry Jenkins)
Participation empowers us for civic engagement, moving us from being information consumers to becoming creative contributors & sharers. Librarians as information specialists (this has always been the key role of the library) are now (should now) be in the thick of this new diversified information landscape that provides opportunities for engagement and participation.
Connectivist theory (George Siemens)
Knowledge, now more than ever, is based on our ability to connect, collaborate & network with knowledge when we need it rather than storing knowledge just in case. The skills AND knowledge required of us & our students to navigate our increasingly connected information landscape are continually adapted & refined. Having a staff member whose role is (and has always been) devoted to understanding & building capacity in information literacy is vital in any community or organisation.
Multiliteracy pedagogy (Jim Cummins)
Technology provides immense possibilities for information specialists to support diversity and student identity through engaging and supporting a rich multilingual environment. It is a profound challenge for librarians to provide connection to resources that recognise the broad cultural diversity in our schools. Supporting multilingual pedagogy (Jim Cummins) is fundamental for student engagement in globally connected education environment.
Finally the world is beginning to move beyond concept that the digital technologies are the answer to everything. Finally the dust is settling after the onslaught of new digital technologies & we are able to glimpse a new future. The digital revolution has most certainly been a revolution but not quite what we had envisaged in science fiction films and books. Certainly there were elements of truth but we are a long way from the worlds of “Back to the future” or the “Blade Runner” of 2019 (disappointing in some ways, I was really looking forward to the hover board). We only need to pick up a design website, an arts magazine, a science magazine or a picture book to see that the world is moving beyond digital toward a hybrid world. A post-digital world. A world where the analogue and digital coexist, neither one is replaced nor entirely fills the role of the other yet both are heavily influenced by each other through complex interactions. Neither one works entirely independent of the other. How often does it happen that you start reading a magazine, then jump to a website to find out more, then click on a link to go further, watch a video, then go back to purchase a book written by someone you have just discovered through their online presence, then return to that magazine to read another article? It is a hybrid connected experience. Similarly in the library we are finally able to envisage a world where digital resources coexist with print and more traditional analog resources such as the beanbag in a quiet dimly lit corner. Libraries that have gone entirely digital have pre-empted a world that does not exist, the digital has not replaced the analog but has transformed it, changed it and now it has evolved and will continue to evolve. Evidence for this can be found in looking at trends in book sales. Book sales on the whole, including digital and print, are going up. Digital sales particularly in areas like mass appeal paperback fiction are rapidly increasing – the book, the narrative text is still just as engaging as it ever was. While in the print world sales in children’s picture books are growing rapidly but so are other areas such as graphic novels. What we have are patterns of publication that are changing but nevertheless still growing. Print is showing no signs of disappearing – only changing. As a result our library has moved from attempting to be a deposit of all knowledge sufficient for an inquiring student, to providing a boutique collection of unique print titles that inspire a different response than a website or an e-book. We can now expand our resources into the electronic world particularly in reference resources through databases & e-books so that now I don’t need to stock those specialty titles in print for future reference, my students can now access resources electronically where-ever they are, when ever they need it. This means that when they come to the library they expect a different experience. And that is really what the library offers, an experience. That experience may include and often does include digital components however this all occurs in the context of beautifully bound books that inspire and create an atmosphere of creativity and exploration. So in the post-digital world, the post-digital library, we find a hybrid world where digital technology & analog technology mingle together. For this to continue the library environment needs to be nimble, flexible and adaptable yet open and carefully designed to maximise the benefits of both print and digital resources. The post-digital Library is a space and an idea that reflects the complex and connected world that we live in. This may change in the future but right now there is no indication that the near future will be any different. This is so exciting for me because I have been able to collect some of the most beautiful and inspiring books I have ever seen. I am not sure if this is reflective of the publishing industry producing more interesting texts or if I am just getting better at finding them. Which ever way, the library is filled with a never ending supply of unique, boutique creations. This is a great time to be in the world of library and information management.