Social media and new digital channels ensure that our connected world is always evolving. Branding in the commercial environment is no longer about projecting a message to an audience, it is about connections between people. This is where the traditionally commercial role of branding and the role of libraries converge. Libraries are still about books, knowledge and ideas but both the format, the medium and the modes libraries work across have expanded exponentially. Embedded in this expansion are the ways in which the library connects with people and more importantly, the ways the library connects people-to-people, ideas-to-ideas, needs-to-needs. Advertising agencies are no longer isolated in silos working to a brief provided by a company CEO, they are getting into the shoes of a company and into the shoes of the customers, connecting networking, working across platforms, focusing their message, and co-creating with their clients.
This is where libraries have always been and where they are ideally placed to meet the needs of patrons in a connected world. For libraries, branding is an important piece to this puzzle and is an often neglected one. Branding a library is not about projecting a new modern face and it is not about sending the right message. The message is what libraries do. In this context, branding is about making connections between what people do and what libraries do. Libraries do things in society that no other organisation or system does. Libraries offer an experience, a collaborative space, an inspiration, and a story that no other physical or virtual space offers. Leveraging branding and marketing strategies offers useful insights into how libraries can make more authentic and meaningful connections within the community.
“Children should leave school with a sense that if they act, and act strategically, they can accomplish their goals. I call this feeling a sense of agency.”
“The spark of agency is simply the perception that the environment is responsive to our actions, and many researchers argue that agency is a fundamental human desire.”
“This desire for agency persists throughout life and is so powerful, that when people feel there is no relationship between what they do and what happens, they become depressed and helpless.”
“Teachers’ conversations with children help the children build the bridges between action and consequence that develop their sense of agency. They show children how, by acting strategically, they accomplish things, and at the same time, that they are the kind of person who accomplishes things.”
There are two fields of study that I would like to bring together to create a deep but accessible framework to examine the impact of the environment on student learning. Of particular interest to me is the impact of the presence books on learning in combination with other technologies however this framework could be applied to many other aspects of the learning environment.
Complex systems thinking provides a holistic framework for discussing Academic Honesty with students. Complex systems thinking leads us away from hierarchical structures of power and authority toward an emphasis on connections, dialogue and individual autonomy. Complex systems thinking embraces individual identity and diversity where students construct their own meaning through respectful and meaningful interactions with their peers. Rather than attempting to homogenise student understandings of academic honesty, a complex systems approach provides a rich context for individual and shared understandings to emerge by fostering interactions, collaboration and iterative feedback.
The imperative from the class teachers: “We are concerned that academic misconduct may be on the rise and while teachers have discussed this with students having someone different to lead some sessions with this grade level may help them to understand academic honesty better and understand the importance of academic honesty with the hope that their behaviour will improve”. So the librarian was invited to take two sessions with this grade level which included 29 students.
Information literacy is dehumanising if it is not dialogic. In the same way that a fluency in a language is gauged through dialogue, information literacy has meaning when it is participatory, connected, responsive and dynamic. Fluency with information is demonstrated through participation in civic dialogue where individuals connect and knowledge is shared, refined and remoulded into new meaning for each participant. This is not merely an expansion of the term information literacy by definition but it is an expansion through action.
A core belief in my approach to the role of the library in learning is that it involves empowering student and teacher agency. In many respects, libraries still retain the traditional pillars of library service, expertise and resources (see the IFLA School Library Guidelines) and continue to stand strongly behind ideals such as freedom of information and freedom of human expression. The required paradigm shift in the role of the library comes when we consider how the learning community is empowered to engage with the library. The basis for this paradigm shift embodies the very meaning of learning. That is, simply learning the content and ideas that the library hosts is not enough but learning how to access these ideas is critical. Many traditional approaches to learning in the library do aim to support this process of learning however in reality, many patrons feel that the library is a closely controlled and a fiercely protected space that is
dominated by librarian-mediated access. Often, as a revered space, there can be a heavy sense that the administration of an ordered library is the most important feature of the library experience. These traditional features of the library remain important but we need to ask which of these features dominate the culture within the library itself and the culture surrounding the library. I wrote a post a while ago about the perfect library and posed the idea that it is about focus and getting the balance right to ensure the library is achieving the key outcomes it is striving for. Student agency is one of those critical outcomes that must define how we go about running our libraries.
Student agency refers to a sense of ownership, independence and self determination that leads a student to feel empowered to take action. In the learning context this looks like a student who feels supported and secure enough to take risks, to ask questions, to fail, to apply critical analysis and take action based on their understandings and beliefs. Choice is crucial to a sense of agency. In contrast, narrow, authoritarian and predefining contexts curtail this sense of independence and limit student influence over the process of learning. Building a sense of agency in our students is integral to developing an inquiry learning context based on questioning, critical analysis, meta-cognition, reasoning, problem solving and creativity.
Coming back to the role of the library in learning, student agency clearly becomes a necessary focus that defines how we run a library. Where job descriptions for librarians can look more like a manifesto of the modern cosmopolitan superhuman the key to unlocking these documents is to discern which of this list of positive attributes, skills and tasks will have the most profound impact on student agency and therefore learning.
Each element of the role of the library is important and should define the role of the librarian however not in equal proportions.
Trying to achieve all of these guidelines and expectations in equal measure is neither realistic nor desirable. An example may help to illustrate what I mean. These may be controversial for some readers so if you feel I am being unbalanced here, please respond and enter the discussion.
A few weeks ago I wrote a post title “Complex Systems Pedagogy and the school library” and presented this approach to librarianship at the #ISHCMCE3 conference. One of the challenges of examining our practice through the lens of complex systems is that it is an abstract concept that is descriptive rather than prescriptive in nature. As a result, while it can bring a fresh perspective it can also be difficult to understand the practical implications of a complex systems mindset. This post was inspired by my first day back from the #ISHCMC3E conference when many aspects of the practical outworking of a complex systems approach were apparent in various ways. This is far from a comprehensive view of library practice from a complex systems perspective but it does serve to illustrate a few key features of how the daily running of our library that are inspired by a complex systems pedagogy.
Let’s start from the moment I am walking up to the library door in the morning to unlock the door …